Vision: collect to win™
Greetings from Caboodle! Toys and the home of Noah's Pals™!
A little over a year ago, we were walking past a boutique gift store and noticed several items from a well-known toy maker displayed in the window. The packaging caught our eye, particularly the copy that brightly screamed “Collect Them All!” Steve remarked to Janet, “So, if you ‘Collect Them All’ — what happens?”
Janet shrugged. “Nothing.”
And, as we continued our walk, we talked about ”Collect Them All” and “Nothing.”
The longer we talked, the greater our frustration grew.
‘Nothing’ is simply unacceptable. After collectors pour their energy and money into a collection, they deserve something. We realized then that it was time for a company to redefine the market and reward its collectors.
Our new company produces and distributes unique series of collectible toys. When a diligent collector is able to “Collect Them All,” we provide a free and exclusive reward — a Caboodle!™. Yet we’re more than this philosophy. We’re building Caboodle! Toys around four principles to nurture a strong relationship with our collectors:
We offer fun, non-violent collections that respect the beauty and charm of our
world. We inspire children and delight adults by sharing positive messages that have
universal appeal.
Our products, and the website built around them, teach young and old alike;
education is a process and not a destination. The collections stimulate minds
by supporting discovery and imagination at play.
We are committed to the full disclosure of the quantity and availability of our
collections. Our collectors are informed of how many products are released and are
rewarded by us for completing a collection.
We donate 5% of our net profits to respected non-profit institutions that are
associated with each of our collections. We know that the institutions’ important
work serves as a foundation from which business is possible.
A final note… As a young company, we are continually looking for opportunities to improve our service to collectors, retailers, and business partners. Please feel free to contact us and provide your feedback on how we can do better.
Steve King Janet Rosso
Co-Founder Co-Founder
